Brand identity, documented.

A logo isn’t a brand — the system around it is. These are living brand guidelines we’ve designed and published for our clients (and ourselves): colour, type, voice, and usage rules as fast, shareable web pages instead of PDFs that go stale.

JS Designs brand guidelines — dark hero with lime accents
Design Studio

JS Designs

Our own system — ink, lime, and Space Grotesk. The brand behind the studio, built to be seen from across the parking lot.

DesignCloud brand guidelines — cobalt ink and drawn clouds on warm paper
Project Hosting

DesignCloud

Sketchbook Sky — warm paper, cobalt ink, and hand-drawn clouds. The living guideline for where our work-in-motion lives.

(opens in a new tab)
Tomo Sushi brand direction — ukiyo-e inspired identity
Restaurant

Tomo Sushi

Ukiyo-e-inspired direction for a sushi restaurant — a floating world of flavour, from menus to signage.

Stelld style guide — digital-first component library
Web App

Stelld

A digital-first style guide for the Stelld app — colour, type, and components documented where the product lives.

(opens in a new tab)

Need a brand system of your own?

From a first logo to a full identity refresh, we design brands and the guidelines that keep them consistent — then build them into signs, graphics, and websites.

Start a project