Bold surfaces.
Elegant systems.
Built to the millimetre.

TLA Graphics turns brands into physical environments — signage, wraps, wall graphics and dimensional displays for names like Nike, Canada Goose and LG. The brand voice matches the work: confident enough to go big, refined enough for a flagship retail floor, and exact enough to trust with an eleven-storey install.

Voice

The mark is a continuous ribbon of triangles — cut, folded and installed, like the work itself. It is constructed on a 60° lattice and must never be redrawn, re-angled or re-coloured outside this system. Three lockups, one colour each. No gradients, no outlines, no effects.

Clearspace & minimum size

Clearspace on all sides equals X — the height of one triangle module in the mark. Minimum sizes: icon 24 px / 8 mm, stacked 90 px / 25 mm wide, horizontal 140 px / 40 mm wide.

X X

Misuse

If it changes the geometry, the colour system, or the contrast — it's out.

One family, two voices — plus a shop-floor accent. Ancizar Sans does the talking: bold weights for headlines, regular and medium for reading. A humanist sans with nine weights and a 1,000+ glyph set, released open-source under the SIL OFL — a single family keeps the system elegant and the type unmistakably ours. IBM Plex Mono handles labels, specs and measurements. Both load free from Google Fonts.

Scale

The work photographs itself — real installs, in place, at scale. Choose images with architecture, perspective and people for scale. Avoid flat product-on-white renders except in service listings. No filters, no duotones: colour accuracy is the product.

Hero treatment

When type sits on photography: ink gradient scrim from the text corner (max 88% → 15%), Space Grotesk headline, mono spec label in Lucy Yellow. Never place text on an untreated image.

Retail environments

Your brand,
at building scale.

Design, print, fabrication and certified installation — one team, one tolerance.

How the system lands on tlagraphics.ca: content max-width 1280 px, 12-column grid, 8 px spacing base, 2 px radii. Dark ink navigation and footer bracket paper-ground content.

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02 / Retail displays

Canada Goose × Henry Poole

Custom dimensional display casework for a flagship collaboration launch.

LUCY is TLA's internally developed production-management platform — "Lucy runs TLA." The mark is the TLA icon with its L lit in Lucy Yellow #FFD400 — Lucy at the centre of everything TLA makes. In her memory, the accent follows one rule: sparingly, but always present — use it as needed, not strictly counted, and never absent. In LUCY the mark itself usually fills that role.

Lockup

Icon at ~1.5× cap height, gap ~0.75× cap height. Wordmark in Ancizar Sans 700, all caps, −0.01em. Tagline as a spec label — Lucy Yellow on dark, Teal 700 on light.

LUCY

Lucy runs TLA.

Rules

Construction

The Lucy mark is the TLA icon with the L lit in Lucy Yellow — same 60° lattice, same geometry. Never redraw, rotate or restyle it.

Colour

Two files, fixed roles: lucy-icon.svg (ink mark, yellow L) on light grounds; lucy-icon-alt.svg (all Lucy Yellow) on ink or Teal 900. Never outlined, never recoloured.

Size & space

Minimum 24 px wide. Clearspace: half the mark's width on all sides. App icon: mark at ~62% width, centred on an Ink 950 tile.

Presence

Sparingly but always present — use Lucy Yellow as needed, not strictly counted. The mark usually carries it; loading states, empty states and the sign-in mark are its natural in-app roles.